2018 | goals

The last post I wrote looked back over a brilliant 2017 so today as I step back into the studio I am planning and prepping (or at least attempting to) for the next year. Yesterday I looked back through the goals I made for 2017 and am happy that I reached not all but most of them. This year I am trying to be realistic with my goal setting and make them measurable. I used Powersheets for the second half of 2017 and have bought a year one for this year so I will be using that to plan, prep and track my goals…if I remember to actually do it which leads us onto goal number one….

In business….

Be organised, plan, prep and schedule my time.
This tends to be my downfall at times. I have all the things to do and I don't schedule them properly so I end up racing through everything with an air of total panic surrounding me. I also procrastinate sometimes….all times….and I need to stop that. I am hoping by time blocking my day using my very snazzy Lifestyled planner I can keep on track of the work I have to do and also make time for self development. I also need to schedule time each month for finances and accounts - I am SO terrible at this and really must get better because it causes me so much stress. One of my jobs this week it to work out exactly what I need to do in the week to week running of my business and then schedule it in to every week so I always have the time to do it…..that will work right?! 

Self Development.
I am determined to spend time on self development in 2018. I want to spend more time learning how to use my iPad pro (which I have had for over a year….oops) and also learn copperplate calligraphy. Along with adding these to my skill set I want to learn more business skills to help my business for example marketing and Pinterest. I am hoping that I can put aside at least an hour a week to spend on self development.

New Collection Designs
This year I launched four new collections which went really well and I would like to do 3 more in 2018 before I exhibit at Excel in April! I have a couple of ideas already - its just a case of making them a reality now!

Blog
Okay so this is one that I didn't managed last year so it is here again…BLOGGING. I MUST BE BETTER. I really enjoy chatting away here so I want to make more effort to make time for it. Ideally I would like to post once a week…but I am going to aim for at least once a fortnight to start off with - don't want to get too big for my boots!

Instagram
In 2017 I grew my following from 2k to 7k so my goal for 2018 is to grow it to 12k. I really enjoy using Instagram and I am so proud of the organic growth that I have had on the platform. Plus all the pretty is just the best. I find it a huge source of inspiration and a great place to engage and network with fellow suppliers and creatives.

Teaching
I lost a little bit of love for teaching at the end of 2018 as I found it hard to sell tickets and had a little bit of a low confidence moment seeing all the amazing calligraphers teaching in London and I thought no one wanted to come to my workshops anymore (I know, poor, poor Lauren). This year I want to find the love back for them and plan some for the upcoming months and also get an intermediate workshop plan in place. I would also love to do some kind of online course but I think that might be on the cards for 2019 not this year.

Wedding Clients
In 2017 I nailed down my ideal client and this year I want to find more of them! I have been pushing my invitation design and ended the year with five new invitation clients which was really great. In 2018 I would like to get 20 invitation clients in total a mix of Collection Designs and Bespoke.

In Life…

Health
I am the classic cliche of ‘Go on a diet’ being my new years resolution which I fail at every year, however in November last year I went on a sugar detox and although I only lasted 5 weeks it really made me feel a lot better in myself so I am going to do this again and do the whole 8 weeks and then once I have done it I am hoping that I can stick to it and have less sugar as a whole in my diet. I am not a natural exerciser and I actually hate it (ha) but it does make me feel better and I feel when I get up and work out in the morning even if it just a power walk with the dog it makes me feel much better in body and mind for the day ahead. My goal for 2018 is to exercise 4 times a week (more if possible) to get my body moving and my mind working…along with dropping the two stone I need to lose…(fab.)

Reading
I love reading and I miss it so much. I would like to read one book a month this year and make a conscious effort to spend half an hour in bed reading rather than watching crap telly until late at night. It helps my imagination and creative side whereas I feel a lot of the time TV dulls it.

Exploring and Travel
We live in the suburbs of london and we are so close to gorgeous Kent countryside and Surrey which I feel we don't take advantage of enough. This year I want to have a family day out somewhere new each month, a day trip to discover somewhere new and the beauty of what is around us.

Balance
My working hours have continuously increased over this last year much quicker than I expected them too and Oscar now goes to daycare 3 days a week. He also spends one day a week with his grandparents and still sleeps in the afternoon (long may that last!!). I end up only having one on one time with him one morning a week (weekends we spend mainly as a family!) this year my goal is to spend that morning doing something fun with my attention fully on him rather than trying to balance parenting/work. I can afford to take one morning off work and spend it with him and I must remember this.

So in a nutshell those are my goals for 2018, I think they are pretty achievable (except maybe the losing weight as ALWAYS) and I feel pumped for the year ahead. It already feels promising and I am excited for the journey it takes me on. 

What are your goals for 2018?

L x

Photo 04-01-2018, 17 26 12.jpg

 

 

2017 | Goals

My last post was about looking back over a brilliant year so it is only natural that today's is all about looking forward to an even better year! The last few weeks I have been working on my goals and ‘take over the world’ plan and I thought I would share some of these with you today…

Firstly I have started using The Daily Greatness Business Planner which so far seems to be an amazing tool for organisation and planning (seriously I love a planner) There are lots of easy sections for goals and business plans as well as expansion and social media plans and then the year is broken into 90 days and then weeks. So you start off with a year plan, then break it down into a 90-day plan and then down again into a weekly plan the aim being that your goals are more accomplishable when they are in bite sized pieces. I have started filling out the front section with my goals and plans and once I start back at work for the year, I will be using it weekly. I will report back with a review once I have done the first 90-day section. It is also undated so you can start it whenever but my mild OCD is really really happy I have it to start this week.

My word for the year is INTENTION. I want to live my life and run my business intentionally and with meaning. I really want to nail down on my branding, making Oh Wonder a recognisable and honest cohesive luxury brand. I really want to get to know who my ideal client is so I can put my mind and energy into finding them and delivering them their dream stationery. I also want to hit the organisation nail on the head and have all my systems and spreadsheets and workflows in place so I hopefully have less of my flappy stressed out hysterically crying moments (because honestly, they are giving me wrinkles).

I really enjoyed launching and designing The Collection this winter so before I exhibit at two (!!!!) fairs in March (The Chosen Fair in Islington and Most Curious at Truman Brewery) I am going to add three new designs. I have already started brainstorming and I am SO excited about expanding this little part of my business. 

Blogging as well is high up on my list of goals for 2017, I really want to extend this part of my website, as a Journalism graduate (say what you didn't know that?! Check out this post to learn a bit more about my journey!) I do really enjoy writing posts, but in 2016 I was not organised and scheduled so I dropped the ball (a lot) with my posts and that is NOT going to happen this year. I am currently working on a schedule and a list of topics that I want to cover. I really want this blog to be an honest, inspirational and informative place. If you have any thoughts on what you would like to see and read here then please do let me know - I would love readers input!

Teaching was a much bigger part of 2016 than I ever thought it would be. It turns out I love teaching people calligraphy and would happily teach workshops every week. Helping people to overcome the challenges that I had when I started learning is so rewarding and I honestly get such a kick out of it. I have also met some amazing talented people through workshops who I have then helped to set up businesses which is the best feeling, so 2017 will definitely be full of teaching. I have a brilliant opportunity coming up in May where I will be an Expert (lol) at The Handmade Fair in Warwickshire teaching calligraphy workshops so if you are in that area definitely come along to that! 

On a personal level, I would like to feel healthy in body and in mind. Since having a baby I have not felt quite at peace with my body so this year I would like to change that by exercising and eating healthily but not only to lose a few (a lot of) pounds but also so that my mind is working at it’s best and not having to slog through sugar lows. I have been reading Tara Mohr’s book Playing Big (again planned review when I have finished it!) and it has taught me to explore my ‘Inner Mentor’…and I am pretty sure my inner mentor doesn't binge on mars bars and kettle chips (unless she's hungover from the fancy bubbles she's been drinking in her hot tub).

I am also on the never-ending quest of balance, learning how to juggle being a mum and a business woman. Learning how to switch my brain off of work so I can really really indulge in the moments that I am so blessed to have with my gorgeous son without feeling the stresses of work. I am so grateful that I have had the opportunity to start up a business from home so I get to spend all this time with him while he is growing up I need to learn to make the most of that and that 99% of the time the work can wait.

So there we go here are some of my goals for the coming year, I am so excited and really ready to take this year, own and tick off all my goals! I already have a few exciting things in the pipeline that I really cannot wait to share with you all.

intention