Well hello there and welcome to part two of What I have learnt about Instagram! If you haven't yet read part one (WHY?!) you can find it here. So settle down with a cuppa and fight the attention seeking toddler and dog away (surely that can’t only be my life?!) and get reading all about what I think about hashtags, having a cohesive page and lots more! As discussed in my last post about Instagram I am so far away from being insta-famous (goddamnit) but I am happy with where I am with my posting and engagement so I just wanted to share some tips that I have found helpful!
Hashtags - those pesky little buggers. Annoying but essential. It is how the search system of platforms like Instagram and Twitter work and also if you don't use them then you aren't going to be getting in the #dream top nine and people can’t find you. You can use a maximum of thirty per post and in my opinion I would use them all. I personally have a little note in my phone with them all in and I just copy and paste and then add a couple which are more targeted to each post. When searching for hashtags to add to your ‘catalogue’ if you type into the search bar one of your hashtags it will come up with related ones if you are falling short of ideas!
HAVING A COHESIVE PAGE
For me as a creative and visual person having a cohesive page is really important as I see my Instagram as an extension of my website. The images on my account are a mix of professional styled photos and pictures I have taken myself with my iPhone. I don't touch professional images (huge no no to edit any photographers images) but with my phone pictures I always edit with VSCO and use the same filter each time. Now I do not profess to know anything about photography lighting drives me crazy and getting whites took look the same quite literally makes me want to throw my phone in the bin BUT I do have a little area that I do most of my flat lays and I try to do it when the lighting isn't direct sunshine but before dusk. It is worth finding a little area where the environment is pretty constant to take your photos. Find a filter that suits your branding and style and then stick to it, apps like VSCO are great they have so many options for editing. I am also one of those insanely annoying people that posts a picture to see what it looks like on my grid and then deletes it straight away (SORRY to anyone that gets notifications for my account!) to make a proper post. Uber annoying I know. Sorry.
This point follows on slightly from the last - I am SO far away from being any kind of styling guru but after I went to a Makelight workshop and saw the styling GENIUS Emily Quinton style some of my calligraphy I started to pull together a bit of a styling box which I pull out when I am putting together a flat lay. This has made life waaaaay easier as I know where everything is and its super easy to grab the bits I need. I have a selection of ribbons and materials and also a couple of backdrops from Capture by Lucy which are amazing and since getting my Ash Bush penholder that has made a lot of appearances! Using the same selection of items to style up my images also brings together the cohesiveness of my page…for me, luckily, the things that I am taking photos of are generally pretty small so I don’t need a lot of styling tools just adding a bit of ribbon or material in brings a bit of depth to the photo.
SEEING YOUR PROFILE AS AN EXTENSION OF YOUR WEBSITE/PORTFOLIO
As I mentioned on my previous point I see my profile as an extension of my website, it is essentially a up to date portfolio for my work. On my website I only use professional images that I have got from shoots but on Instagram I can post less than perfect images of my works in progress and show them off. Quite often when I get enquiries from potential clients i will point them in the direction of an Instagram post if I have done something similar in the past. For me also it is a great way of attracting new clients and I do get a lot of my work through people that have found me on there. Because of this obviously it is important to be professional on your profile when communicating with your followers and also posting on other peoples pictures. In short. Don't be a d*ck on Instagram.
I love an Instagram challenge, its great if your lacking a bit of inspiration and the people who organise them generally know what they are talking about so you’ll be posting content that people react well too. If you follow me you will know that currently I am doing Joanne Hawkers march meet the maker and I am really enjoying it. I have also previously done week long Rising Tide society challenges and one by Jenna Kutcher. It is also a great way to engage with other creatives who are doing the challenge by looking through the associated hashtag.
Instagram stories are awesome. I love them. In a world of perfect curated Instagram pages they are a great way to show real life and behind the scenes without the pressure of it looking Instagram perfect. I love to use stories to show new materials, projects I am working on and sneak peeks along with a little insight into my life (mainly videos of my son and dog BECAUSE THEY ARE CUTE plus they literally follow me everywhere and I can’t get rid of them) I am yet to talk on stories as I sound like a four year old when I talk in videos so yeh probably going to keep avoiding that, but if you have the confidence to then go for it, I think its a great way to communicate with your followers. To top it off you can filter them and add a little bit of text to explain to your followers what the hell is going on.
WOW so to round the second part of this essay up. I love Instagram. These tips might not work for everyone but I am very happy about where I have got in the last year of having my business account and I wanted to share a little bit of my learning process with you…just incase it can help…and if it does then please let me know - it’s always nice to know that someone out there is reading this.